How To Sell Alot Of Retail Makeup Online At Discount Prices

It's easier than always to sell makeup from home

The American beauty and cosmetics market is not going anywhere. It was worth $60 billion in 2016, and that figure is set to accomplish $ninety billion by this year . That'south enough of profit to go effectually, and so why not go far on information technology?

We've compiled this guide to make it equally piece of cake as possible to sell makeup from domicile. Then, without further ado, check out our footstep-past-step breakdown:

Selling Makeup Online

Know your customers
Find your niche
Source a manufacturer
Brand and bundle your makeup
Cull a platform
Send your makeup
Market place and promote your makeup

What this article volition do

This commodity will testify you how to notice your unique identify in the makeup marketplace, get set up with either a website architect or an online market place depending on your goals, and promote your makeup to abound your customers.

At present let'due south take a closer await at each of these steps.

Know Your Customers

Before you tin can start selling makeup online, it's important to know who you lot're selling to, so that you tin can personalize the feel for your buyers. Hither are a few points to consider:

More and more people are shopping online due to COVID-19, many of whom may accept preferred shopping for makeup in person before the pandemic. Include lots of detailed descriptions and howdy-res product photos to provide as much data about each product as possible, so people don't feel like they're missing out on testing things in-person before purchasing.
Include photos of your makeup on multiple models so that people tin run across what different shades might look similar on them.
Include customer reviews to make your makeup brand more trustworthy – 95% of shoppers read reviews earlier making a buy! If you lot're using a website builder, you can collect reviews via comments sections or forums on your folio. Don't be afraid to use incentives, like raffle prizes or free samples, to encourage customers to take the time to get out a review.

Top Tip: Don't forget well-nigh customer service

When it comes to selling makeup online, a little bit of advice goes a long mode! Make sure to continue your customers updated on the aircraft status of their orders, be available over email to respond whatever questions they may have, and send a follow-upwards "cheers" email after each buy. 30% of consumers say non being able to accomplish a existent human is the near frustrating part of a bad client service experience, and small businesses can easily avert this with good advice.

Find Your Niche

The beauty manufacture is already massive, and the The states market is expected to keep growing past 3.5% annually . While that means y'all've got a huge potential audience, it as well means you'll accept to find a mode to stand out from the crowds of other people who sell beauty products online.

To set yourself apart, don't attempt to appeal to every consumer – if you cast too wide a cyberspace, and so your products won't strike a personal chord with anyone . Instead, ask yourself two questions to narrow down your target audience:

What makes your production unique?
Who will that unique selling betoken (USP) attract?

Your USP could be equally uncomplicated every bit low prices or unconventional colors, or every bit complex as sunburn-reversing moisturizer (and if you manage to come up with that one, let u.s.a. know). Anything that clearly and boldly sets your product apart from the competition is what you should exist aiming for.

by sarah skincare company — Beauty make By Sarah has made a name for itself by focusing solely on organic, chemic-free skincare. Past honing your make'south defining characteristics (in this example, all-natural ingredients), yous'll be able to create a distinct identity.

Here are a few more helpful questions to enquire yourself for inspiration:

Is in that location a product I wish I had in my own beauty routine? Mentally go through your own skincare/hair/makeup routine, and encounter if y'all can recollect of any dream product that would make your life easier.
Is there a particular beauty problem that I can solve? Chances are, there'south a gap in the marketplace for products that are more sustainable, more natural, or better suited to certain peel tones, eye colors, or hair styles. Can you think of a way to fill 1 of these gaps?
What group am I trying to appeal to? It'south impossible to find a production that appeals to every demographic – so if you're stuck for product inspiration, start by thinking about what the particular age grouping/occupation/etc. that you're targeting might be looking for (or not looking for). If yous're aircraft locally in the Pacific Northwest, for instance, you wouldn't exactly count on sunscreen to be a bestseller.

If answering these questions seems challenging, don't worry! There are some free tools you can use online to figure out what kinds of products are popular right now.

Forums

First, you tin can bring together i of the many beauty-related forums across the internet to ask questions and hear from a community of people interested in buying and/or selling makeup online. Sites like MakeupAlley and even Reddit'due south makeup subsection are treasure troves of real conversations about what's happening in beauty correct now.

Keyword research

If yous want a more than concrete solution, then keyword inquiry is your best bet. Keyword inquiry means identifying popular search terms that people type into Google, and it'due south a great way of figuring out what products and topics are hot right at present.

A search term can be whatever give-and-take or phrase entered into a search engine (usually Google) by a user looking for results on the spider web. In turn, keywords are the popular search terms that tin can so decide what your content volition be about.

In that location are enough of gratis and paid tools for conducting keyword research. Google Trends is a free tool you lot can use to hear directly from the source. This platform uses easy-to-follow graphs to illustrate a keyword's search book over time. You can filter the results by geography and time frame, and see related queries for more than inspiration.

using google trends — This Google Trends search for "best face moisturizer" in the US in 2020 shows that searches steadily peaked in the winter months, when dry pare is a more common problem. The abrupt reject in March 2020 was likely due to the start of the COVID-19 pandemic.

Source a Manufacturer

At that place are two master options for sourcing a manufacturer. The offset option is working with a manufacturer to produce your ain unique product. This ways researching cosmetics manufacturers – either locally or abroad – who will work with you lot to create an original line of products. This is a great pick, because yous still become the branding benefit of labelling your products as "original." You may fifty-fifty be able to find a suitable manufacturer in your area, which would make it easy to oversee the creation process. Cheque this list of cosmetics manufacturers in the US to find out if there's a good supplier that'south also local to y'all.

The second option is white labelling, or using a generic product that the manufacturer allows you to rebrand under your ain label. As far as cosmetics become, this usually means slightly altering the colour/fragrance/etc. of a beauty product, and so selling information technology with your own branding. White labelling is convenient considering y'all're getting a ready-made production at the click of a button, which you lot can so sell through your own brand. Of form, the drawback of white labelling is that it's difficult to establish credibility, since you lot tin can't merits that your products are one-of-a-kind.

If you determine to become with this model, you'll demand to acquit thorough research into your supplier. Here are some questions to keep in mind as you consider potential white characterization manufacturers:

Are there any ingredients that you don't want in your products? If you lot're looking to sell organic or vegan makeup, for example, make sure your supplier can accommodate those requirements. Similarly, you'll want to find out what kind of preservatives a supplier uses to go along products fresh.
Is the supplier canonical in your land? For US-based businesses, you lot'll want to ensure that your supplier is in compliance with both the Federal Food, Drug, and Cosmetic Act (FD&C Deed) and the Fair Packaging and Labeling Act (FPLA). Different drugs, cosmetics do not need FDA blessing before they proceed auction, but the FDA still conducts inspections and provides regulations to ensure that "adulterated and misbranded" products are removed from the marketplace.
Are there order minimums? Brand sure you don't end up with a supplier that demands more than volume than yous're ready to commit to at the start. As your business concern becomes more established and gains more customers, your inventory orders will grow. Only when yous kickoff start selling makeup online, it's best to save coin and resources where yous can – including on inventory!
Does the supplier provide product packaging? If your supplier doesn't supply the physical packaging of the production, you'll need to figure out where y'all're going to get it. You tin can package your products at home, with the benefit of ensuring the quality yourself – only we wouldn't recommend this unless you have design experience! Instead, you can source through a carve up supplier. There are plenty of dedicated corrective packaging suppliers to choose from, most of which will let you customize the packaging to align with your brand.

Whether you're selling a few items locally, or growing into a larger operation, it'due south important to stay organized when information technology comes to inventory management. Hither are a few tips:

When selling makeup online in particular, it's important to keep track of expiration dates in programs like Excel so that you'll know when it'south fourth dimension to start stocking upward once again. When y'all beginning out, order/create smaller amounts in order to avoid waste. Once yous've been at information technology a while and tin start predicting your future sales, y'all'll have a better idea of how much to guild or brand.
Consider using inventory management software to help yous organize your stock. If you're non storing corporate-level quantities of makeup, then gratuitous software like SalesBinder or Stockpile volition do. Most ecommerce website builders offer easy integrations with inventory management software, too.
Pay attending to storage weather, and so that you don't expose your products to any heat, moisture, or other elements that could damage them.

If y'all're making your products at home, you won't accept to worry almost sourcing a manufacturer, but you will take to follow any local and national regulations.

If you're making your products at abode, then more power to you! Simply read up on your state'south ecommerce regulations to brand certain you're creating and selling by the book. The FDA has specific guidelines for manufacturing cosmetics at home that are piece of cake to follow. Homemade products similar lip balms and perfumes will be like shooting fish in a barrel to create under these regulations – only be sure that the ingredients you lot're listing on your labels are what'southward actually in your product!

Remember, you lot can ever beginning in your kitchen and then scale up to a bigger workspace when demand grows – that's what Joanna Gatto and Matt Baggiani did when their cruelty-gratis and vegan makeup brand, Johnny Concert, started growing in popularity:

johnny concert founders "We started out in our kitchen, and this yr nosotros but launched in the largest clean dazzler retailer, Credo. Johnny Concert started out as a side hustle/passion project but is now our master source of income. We started making our ain products in-house, formulating in our kitchen, and in one case we found the right lab that could run into our standards and needs, we switched our production over to them."

Whether you decide to make your ain cosmetics, work with a manufacturer, or white label products, it volition help to accept a look at the FDA's Proficient Manufacturing Practice (GMP) guidelines for cosmetics . These are just guidelines (as opposed to difficult-and-fast regulations), and they're a great bespeak of reference to help ensure that your manufacturing procedure is setting you lot up for success.

four

Make and Package Your Makeup

"Branding" encompasses all of the seemingly pocket-size elements that add together upwards to the style people perceive your product. This includes your images, tone of voice, and logos. It might seem overwhelming to work with then many moving parts, just the play a joke on is to choose one element, customize it really well, and so simply match up the other elements to that same tone. This saves you time, and ensures that your branding will be cohesive. And cohesion is important: 70% of participants in one survey reported that consistent branding is crucial when communicating with customers.

Imagery

Nosotros recommend starting with your make's imagery – specifically, your brand'south colors! This volition inform the decisions almost logos, packaging, and tone that volition come up later on. Color schemes don't happen randomly – in fact, pretty much every make logo you laissez passer on the street has had hours of thought put in behind it.

This is where knowing your niche will come in handy. Yous can employ color psychology to align your make colors with the interests of people in your niche. For case, purple calls to mind motifs like wealth and luxury for most people. Then if yous're marketing a sophisticated, upscale product, so this is an platonic colour to employ. Meanwhile, blue evokes a sense of trust and security, which is why y'all'll meet a lot of banks using information technology for their branding (recall Chase and American Express). Joanna and Matt paid shut attention to detail when choosing their visitor'due south color scheme:

Traditionally, for a company, identity blueprint sets the tone of the make and is used to evoke specific feelings in your audience. When we think of Johnny Concert nosotros think of something timeless (black), sophisticated & efficient (white), vibrant & unapologetic (pink).

If you lot're looking for more than color-specific tips, we've written this breakdown of how to choose a color scheme for a website , and the same principles utilise to choosing a color scheme for a brand.

Logos

One time yous've finalized your colour choice, you can employ it to inform everything else. Obviously, if yous pick a blue color scheme, you'll want to reflect that in your logo and product images. Merely y'all tin besides utilize it to effigy out your brand'due south tone of voice – a "blue" brand should utilise messaging that's trustworthy and calming, for example.

Packaging

One time you know what your brand is going to await like, you can start to recall about packaging. It's true that packaging was created to keep products condom during transport, but you'll limit your concern if that's all you apply it for!

Branded packaging creates a fuller experience for the client, and it'south especially important for an online concern. With no brick and mortar shop to create an experience for shoppers, you take to rely on your "unboxing experience" to choice upward some of the slack. Stylish, fun, and experiential packaging is also an effortless marketing tactic in the age of Instagram and YouTube.

While some companies pay social media influencers to push products online, many people however create organic videos and posts that can also gain a lot of traction. Fifty-fifty without the factor of online engagement, slap-up packaging still goes a long way: online businesses that pay particular attending to their packaging report, on boilerplate, a 30% increase in consumer interest. That's a cracking way to retain loyal customers!

Labeling your makeup

When you lot're selling makeup online, you'll demand to pay attention to your country, state, and region-specific requirements for labeling beauty product packaging. These requirements business elements like ingredient lists, rubber and allergy warnings, and any messaging/claims fabricated on the packaging. The FDA'southward Cosmetics Labeling Guide is a resource you lot can employ to ensure that your makeup is correctly labeled before you ship it off.

Desire more in-depth tips on branding? Our How to Build a Brand guide will tell you everything y'all need to know

Cull a Platform

At present that you've created a production people are excited about, the next question is: where to sell dazzler products online? The three almost effective platforms are ecommerce website builders, online marketplaces, and dropshipping. The all-time style to sell makeup online ultimately comes downwards to what works all-time for you, simply we'll explain the particulars of these top iii methods and so that you lot can make an informed decision.

Ecommerce website builders

Ecommerce website builders are designed to make creating your own website as piece of cake and stress-free as possible. The setup process unremarkably involves choosing a template, then using a guided drag-and-drop editor to customize your site's layout. After that, you lot can easily add ecommerce functionalities through apps and widgets that often even come pre-installed.

Ecommerce website builders at a glance

Price	$20-30/calendar month, plus transaction fees
Pros	Congenital-in customer support services, easy to utilize only even so extremely customizable
Cons	Have to promote and bulldoze traffic to the site yourself
Best for	Those who desire to create a personalized shopping experience
Best providers	Shopify, BigCommerce

Shopify and BigCommerce are 2 of the all-time ecommerce website builders on the market, and they allow you to both create your own website and sell across other sales channels. BigCommerce even offers an expedited application review for merchants wanting to sell on Walmart Marketplace, for example.

Only we're going to apply Shopify as our case report, because it's the top-performing builder in our in-business firm research. Ecommerce website builders similar Shopify are cracking for customizing your website, and subsequently your customers' shopping experience. If you lot're serious nearly creating a strong brand for your products, then ecommerce builders are the way to go. Accept a wait at the Shopify editor below – it really is as elementary as clicking "add production" or "customize theme" to become your site up and running!

Because you'll be creating your very own site, and not selling products as part of a larger marketplace, the downside is that you won't accept a born audition to work with. Instead, you can use tactics like Search Engine Optimization (SEO) to heighten your site's rankings on the results pages of search engines like Google. Don't permit the acronym scare you off – SEO tin can actually be really simple, and we've written a comprehensive Shopify SEO Review that will really set you on your way.

Pricing Summary

Shopify'southward cheapest fully-fledged ecommerce plan is the Basic plan, which costs $29/month. This price covers a range of ecommerce apps and features, and includes everything except the 2.ix% transaction fee, which becomes 0% if you lot decide to use Shopify Payments. Yous can endeavour Shopify out gamble-free through its 14-day complimentary trial.

Online marketplaces

Yous can remember of online marketplaces as "communal" online spaces, where many different vendors are selling products on the same website. The about obvious example of an online marketplace is Amazon. Customers apply online marketplaces for the multifariousness that they're able to provide.

Online marketplaces at a glance

Toll	20¢ list fee, plus 3.5% of your sale price
Pros	Congenital-in audience, quick setup procedure
Cons	Competition for buyers' attending, not as customizable as website builders
Best for	Those looking to sell fast
Best providers	Etsy, Glambot.com

Etsy and Glambot.com are two great online marketplaces for selling makeup. Glambot is specially focused on beauty products, but nosotros're going to focus on Etsy, because it attracts a massive audience – and that's the main appeal of an online marketplace.

As of 2018, over 39 1000000 users bought on Etsy . That means that if you sell beauty products online via Etsy, more than 39 million searchers volition have access to your products – and then, dissimilar with an ecommerce website builder, you won't accept to worry very much about driving traffic to your listing. That being said, you will take to compete for attending with the millions of other active sellers on Etsy, which can exist a hassle.

The other major difference between online marketplaces and ecommerce website builders is that you can get started faster with online marketplaces. For example, since the Etsy platform itself is already gear up, all you have to practise is add together your production listings to the existing site – whereas on Shopify, you would first need to take the fourth dimension to create the website. However, the tradeoff is that online marketplaces can't offer a personalized, singled-out shopping experience the way that ecommerce website builders can.

Pricing Summary

Etsy charges a 20¢ listing fee, plus 3.5% of your sales. What you're really paying for here is Etsy'southward pre-existing audience, and the ease of setup that this platform provides.

Dropshipping

Dropshipping is a surprisingly simple model in which y'all, the retailer, don't actually have to handle any products or ship any stock. Instead, customers order products through your online shop, and you alert your supplier. Then, your supplier ships the product to the client. One major appeal of dropshipping is that it's easy to budget for – since you don't really stock supplies yourself, you don't have to worry virtually not breaking fifty-fifty!

Dropshipping at a glance

Cost	Toll of an ecommerce architect or online market place, plus about $30.00/month for a dropshipping supplier/app
Pros	Makes budgeting easy, no worries about restocking products
Cons	Impersonal experience for both the buyer and the seller, more than expensive because of tertiary-party selling
All-time for	The armchair entrepreneur
Best providers	Oberlo app (via Shopify)

You tin employ either an ecommerce website builder or an online marketplace to kickoff dropshipping. The above sections will give you enough information to counterbalance the pros and cons and make your own decision, but if you lot ask u.s.a., ecommerce website builders are the amend tool for selling makeup online. They offer more personalization without sacrificing ease of use, and Shopify even offers a dropshipping app called Oberlo.

Oberlo is designed to integrate with Shopify stores, and allows you to quickly import products and automate tasks. Of course, Oberlo is simply one of many useful apps for dropshipping, but it's rare to find an ecommerce builder and dropshipping app combo that fits together as seamlessly every bit Shopify and Oberlo.

Pricing Summary

Dropshipping will include the price of the ecommerce website architect or online market that you lot cull, plus the cost of a dropshipping app/supplier, which is about $30.00/month.

six

Ship Your Makeup

Once you're all fix with your inventory and your website, it's time to figure out how to actually send your makeup to customers. Aircraft can be surprisingly easy when you suspension it down into steps:

Set your origin accost: The address that yous ship products from is important because it determines how taxes are calculated. In most cases, the origin accost will exist your home address or that of the workshop/office space y'all're operating out of.
Consider destinations: Shipping costs will differ depending on whether you're shipping locally, nationally, or fifty-fifty internationally. To set boundaries based on geography, you tin can create "shipping zones" that each accept different rates, based on zilch lawmaking, state, or land.
Make sure customers know their options: Customers should be aware of shipping costs before checkout – any last-minute surprises tin can be frustrating! There are three main shipping options you tin offer: exact aircraft (charging the verbal corporeality it costs to ship with couriers like USPS), flat rate aircraft (a simpler, fixed price that you lot would apply to all orders inside the U.s.), and free aircraft (you can apply this to all items, or offering information technology as a perk for orders over a certain corporeality).
Cull a courier: Your customers will recognize the virtually popular couriers as reliable and professional, such as USPS, FedEx, UPS, Canada Mail service, and United kingdom of great britain and northern ireland Royal Mail. Some ecommerce website builders fifty-fifty offering integrations to make things simple – for instance, BigCommerce provides real-time shipping quotes for all of the couriers listed here.

Top Tip: Watch out for default text

Sometimes, a website's theme will include optional instructions or guidelines to simplify the client experience. This tin be helpful in some ways, but when it comes to shipping, you lot'll desire to customize your instructions and make them as specific as possible.

For example, Shopify's Minimalist theme comes with the default message "Shipping will be calculated at checkout" whenever customers add an item to their bags. But if you offer a apartment rate or free shipping, and so you'll want to edit that bulletin to provide more specific information.

Marketplace and Promote Your Makeup

Using social media

And so, you lot have an online presence. Now it's fourth dimension to spread the word! The easiest fashion to promote your products is by using – yous guessed it – social media.

It's no secret that social media is the easiest way to boost your reputation by word-of-mouth, and near brands are actively taking advantage of that: as information technology stands, at least 96% of beauty brands take a social media account. The main purpose of a social media presence is the opportunity it provides to engage with your audience.

Y'all can get started past following pop people and pages within your chosen niche, and interacting with them to proceeds a post-obit. Yous can also tweet, pin, post, and share relevant original content to go people talking well-nigh your brand. Social proof from real people is the all-time kind of advertising that you can practice, since 92% of consumers believe suggestions from people they know over the suggestions of impersonal advertizing. Think about it: you'd probably trust a restaurant recommendation from a friend or coworker over a shameless promotion on a billboard. When someone'southward Facebook friend shares your company's post, it ways a lot more than than if you lot had promoted it yourself.

Using Influencer Marketing

These days, selling makeup online is often washed with the help of social media influencers. In fact, 49% of consumers rely on influencer recommendations, which they seek out most as much equally recommendations from friends.

Influencer marketing is a huge opportunity for a digital brand, because consumers will exist introduced to your products by someone they already trust. And it'south safe to say that a piffling social proof goes a long fashion – 63% of consumers trust influencer messages more than brand messages.

The first step to getting started with influencer marketing is choosing the platform(south) that you want to market place on. In that location are a lot of choices, from TikTok to Twitter, merely given that 83% of dazzler brands are working with Instagram influencers in particular, we recommend the photo-sharing app as the best identify to first.

To figure out which Instagram influencers yous want to work with, browse effectually the hashtags related to your products, and see who people are talking virtually. Keep in mind that the upkeep you lot'll demand to fix bated for influencer marketing will depend on whether yous work with microinfluencers (~2,000 followers or less), higher level influencers (5-10,000 followers), or even big-calibration glory accounts. To give you some idea of what to expect, the average price per post for Instagram influencers was $271 in 2017.

Using SEO

Search Engine Optimization, or SEO, is the process of making your web content stand up out to search engines like Google so that your pages climb the ranks in the search engine results pages.

Ecommerce website builders all supply SEO guides and tools to assist yous do this, while online marketplaces are less flexible with their SEO back up.

Either fashion, in that location are some simple SEO techniques that you can commencement using yourself. The first is writing engaging meta titles and descriptions for your product pages. These are the titles and descriptions that appear every bit a preview of your folio in search results, like below:

If you don't manually write these descriptions yourself, Google volition pull some text from the page – which is frequently non as engaging for readers choosing which search upshot they most want to click to!

The second elementary SEO trick you tin utilize is compressing images to reduce their file sizes, which reduces page load times to atomic number 82 to a better user feel – and these are the kinds of pages that Google wants to recommend to its searchers!

Compressing images is a affair of balancing the lowest file size with the highest prototype quality – but it's non as difficult equally it sounds. At that place are tons of free tools that you can utilize to shrink images in the click of a button before uploading them to your site (we utilize ImageResizer ourselves!).

Yous tin can also add alt text to your images, to describe what each epitome shows then that search engines tin can tell which search terms it'south relevant for. Virtually website builders offer yous the selection to add alt tags when you upload images, such as Wix's straightforward editor:

Alt text is some other simple style to brand your site attractive to the likes of Google, so that y'all can see information technology rising in the search results and ultimately become more clicks.

Want more than in-depth tips on promotion? Our How to Market a Production guide will tell you everything y'all need to know

How to Sell Makeup Online: Recap

At this indicate, you know all of the basics necessary to successfully sell makeup from abode. Information technology all starts with getting the proper legal footing, and from there you tin get into the fun stuff, like customizing your product and promoting it online.

To epitomize, hither are all seven steps:

Meridian tips for selling makeup online

Know your customers
Observe your niche
Source a manufacturer
Make and packet your makeup
Cull a platform
Ship your makeup
Market and promote your makeup

When it comes to choosing a platform, it's pretty much a decision betwixt ecommerce website builders and online marketplaces. Depending on which method y'all choose, nosotros recommend Shopify and Etsy , respectively. And yous can't go wrong with Shopify's Oberlo app if yous make up one's mind to go for dropshipping.

Regardless of the platform you choose, it's a great experience to sell something you're passionate about – and the beauty market couldn't be a better place to showtime. Good luck, and go along u.s. posted in the comments!

How to Sell Makeup Online: FAQs

This option will be worth the hassle if you're passionate about the cosmos stage of cosmetics. The bulk of the work will involve experimenting with formulas and testing them until you find the correct 1. If you can do that, then this model is great for branding and for your own peace of mind – you'll know exactly what's in every product!

The FDA describes a cosmetic as a product intended for uses such as "cleansing the man body, making a person more attractive, or changing a person's appearance," while a drug is classified equally a production "intended to bear upon the fashion a person's body works, or to treat or foreclose illness." Cosmetics and drugs are regulated differently, but if you're selling the likes of lipsticks and moisturizers, and then yous're safely in the "cosmetics" realm!

When yous're just starting out, costs will exist depression. You'll take to pay for ingredients (if you're making your own products), plus the fee of whichever website builder or online market you choose. Costs will increase if demand increases and you need to get-go outsourcing your manufacturing.

If you just desire to get rid of a few unused products, then online marketplaces are the way to go. But if you want to go on selling makeup online and peradventure fifty-fifty make a business out of it, then you lot'll want a website architect.